About Us | Jack's of Fiji

About Us

Jack’s of Fiji, established as Jack’s Handicrafts in 1969, was then only known as a handicraft and souvenir store that catered largely to the tourist market. As the business expanded and the tourism market grew, auxiliary companies were formed to support the core retail operations.

With its initial specialization in authentic Fijian handicrafts and souvenirs, Jack’s of Fiji has expanded its product offering to include fashion clothing and accessories, ethnic Indian clothing and accessories, bula wear, surf wear, resort wear, handicrafts, Fiji souvenirs, jewellery, cosmetics, giftware, footwear, FMCG products and toys. This comprises of 140 brands sourced from around 700 suppliers globally. The brand offering includes well-known international and national brands, as well as 11 brands owned and distributed exclusively by Jack’s of Fiji including QAQA, SAC, Firstribe, Katchi Kids and Jackie K.

Jack’s of Fiji stores are located in all major towns and cities, Denarau Island as well as major resorts in Nadi and the Coral Coast region.

Jack’s of Fiji values their work with Fijian craftspeople and companies to enhance and create opportunities locally rather than just relying on imported goods. This makes us one of the largest contributors to our local industry and through this we indirectly employ and support hundreds of people through contracts and work assignments in villages and towns around the Fiji islands.

Jack’s of Fiji operates a total of 50 retail stores of which 13 are major downtown stores at Nadi, Sigatoka, Suva, Nakasi, Nausori, Lautoka, Ba, Labasa and Savusavu.


Our Vision

To be a leader in the retail industry in Fiji, providing exceptional products and services for continuous growth where our customers and employees are our greatest asset.


Our Mission

To deliver a world class shopping experience while establishing a satisfied customer base by strengthening our products, services and employee development.

Departmental Stores

Port Denarau
MHCC Shopping Complex, Suva
Damodar City Centre, Suva
Rups Mall, Nakasi


Boutique Stores

Island Artifacts, Port Denarau
Yanuyanu, Port Denarau
By the Sea, Port Denarau
Sheraton Fiji Resort
The Westin Denarau Island Resort & Spa
Sofitel Fiji Resort & Spa
Tokatoka Resort
Double Tree Resort by Hilton Fiji
Fiji Marriott Resort Momi Bay

Intercontinental Fiji Golf Resort & Spa
Shangri-La’s Fijian Resort
Outrigger on The Lagoon
The Warwick Fiji Resort & Spa
The Pearl Resort & Spa

Concept Stores

Taki Fiji Bitter Shop, Port Denarau
Rip Curl, Port Denarau
Rip Curl, Nadi International Airport
Baby Jack’s